Corporate Profile


Meet the Car Insurance Specialist


Direct Link is a subsidiary of financial services giant the UCPB Group. Our insurance policies are exclusively underwritten by UCPB General Insurance Co. Inc., a consistent Top 10 ranking player in an industry of more than one hundred competitors.

Direct Link is the first and only company in the country to specialize in providing direct-to-consumer car insurance. By selling directly to our clients, they will not be charged for middleman commission, reducing the cost of their insurance to its actual value. Direct Link’s entry into the insurance market in 1998 paved the way for the most affordable car insurance packed with new perks and convenience that car owners have not seen before.

Simpleng Kausap. We make the complex glow with simplicity.

Direct Link recognizes the modern world in all its complexity. We strive to make a difference in the lives of our clients by consciously keeping things simple. Our account servicers are well-equipped with technical expertise for fast and reliable service. But more importantly, they adopt an attitude of kindness – they are sensitive to others’ needs and always ready to do something to help. Through them, Direct Link commits on exceeding our clients’ expectations in ease and convenience.

Technology sets us apart

The driving force behind our success is our understanding of technology and passion to innovate. Since serving our first clients in 1998, through a state-of-the-art call center facility, we have seen steady growths in both sales and client base, in fact, beyond our expectations. We see ourselves constantly breaking new grounds to level up the insurance experience of Filipinos, while keeping our promise of bringing excellence and simplicity always in one piece. Another timely first which we hope to be able to bring soon is an end-to-end e-commerce facility that allows an all-online and paperless insurance process. From generating a quote, to paying your premium, to the issuance of your insurance policy, you can get them done literally without lifting a finger.


Awards that we have won over the past 20 years include:

  • The Philippine Marketing Excellence Award for Most Outstanding Car Insurance.
  • Asian Star Brand and the Asia Brand Excellence Awards for Best Online Car Insurance Provider.
  • National Product Quality Excellence Awards and the Seal of Product Quality for Best Online Car Insurance Provider.
  • National Shoppers’ Choice Annual Award for No. 1 Car Insurance.
  • Global Awards for Marketing Excellence (Symbol of Agora Excellence) for Most Outstanding Car Insurance Provider


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