More Than A Decade of Leadership
Direct Link, one of the most prominent innovations in the Philippine motorcar insurance sector, has now more than a decade of historic success under its belt since its introduction in 1998.
As the first direct-to-consumer car insurance, delivered by highly seasoned underwriters through modern call center facility, Direct Link brought into existence what can be considered the insurance mindset of the new and next generation – the “do it yourself” mindset.This is the exact opposite of what used to be an insurance staple, the only way in insurance, the traditional thinking “my insurance needs through my agent or broker”
The concept of Direct Link is undeniably instrumental to major transformations in both the market and competitive landscape of the Philippine insurance industry. One: the exclusion of middleman service led to more affordable car insurance – going direct for your car insurance could save you up to 40 percent in premium. Two: “do it yourself” car insurance translates to deeper and stronger insurance consciousness and education on a personal level compared to the spiel-type usually (yet understandably) sales-oriented pass-on insurance information obtained from a middleman.
And Third: Direct Link’s grand entry into the car insurance market, supported with highly creative advertising execution in some of the most innovative advertising channels at that time, not only created buzz for itself but also introduced insurance, in its generic sense, to the larger segment of the population who are new to the concept if not indifferent to it. Up to this time, Direct Link call center would get inquiries from people who learned about the brand from a 1998 ad, specifically the inescapable billboard along the South Luzon Expressway upon which a real / actual car, horribly wrecked, is hinged as if the car forcefully broke through the billboard.
For more than a decade today, the driving force behind Direct Link’s unchallenged leadership in direct car insurance has been the passion to serve and make a difference. At Direct Link, we believe that the most brilliant ideas are the less traveled ones; these ideas can be controversial, risky to take but life changing if delivered successfully. What we see ahead is a continuous journey towards more discoveries and innovations in car insurance that will enable a higher quality of life for the Filipino motorists, while contributing to the overall wellness of the Philippine non-life insurance industry.
“Kudos to the 2 drivers, they even checked my car and found the issue. To be honest, I did not think of renewing with Direct Link – but after this good experience, I will!” –Randy Lee Stephenson, Direct Link Client for 2 years
“Thank you for dealing with my claim in a very professional manner. I will certainly recommend Direct Link.” –Malcom Lewis, Direct Link Client for 3 years
“I was impressed with how fast they processed my claim. Staff were concerned, everyone I got to talk to said they were sorry for what had happened.” –Mr. Rodolfo Suatengco, Direct Link client for 5 years
“They were efficient in providing quotes for our fleet.” –Mr. Arvie Fugoso, Direct Link client for 5 years
“I’m happy I went direct for my car insurance. It’s way cheaper. Service is great, it’s personalized. I never had a problem with them in filing a claim or getting things taken care of. Five stars for Direct Link!!!” –Mr. Ver Frejas, Direct Link client for 3 years
“I have recommended Direct Link to my friends and officemates, and I was surprised to receive a thousand peso voucher for each one of them who actually bought car insurance. The best part is, the vouchers paid for almost half of my renewal premium!” –Mr. Val Almazan, Direct Link client for 2 years
I have been with Direct Link for 15 years! They’re simply the best car insurance!!! –Ms. Rosalie Sanchez, Direct Link client for 15 years
“I was Googling for the “best car insurance” and that was the first time I met Direct Link. I called and a human spoke to me, Jacky… She was professional and I appreciate the time she took in explaining the details of my insurance. These days it’s either you’re put on hold to be manually transferred to the right person or you’re put in the loop of Press 1 to Press 9 for so many options. And that’s irritating. So Jacky here really made a great first impression. The quote she gave me was really low. When the policy was delivered to me, it even came with a raffle entry to a Trip to Hong Kong. I have recommended Direct Link to people I know and will continue to do so. Rates and customer service are amazing!” –Ms. Irma Caduhada, Direct Link client for 3 years
“I have both my car and home with Direct Link. I’ve had one or two claims over the years and they have always extended the assistance I expected. Staff is warm, efficient and flexible to my changing instructions. =)” –Mr. Christian Vicente, Direct Link client for 10 years
“With Direct Link I get quality service and very competitive price for my comprehensive insurance. I always get a reminder a month before the due date hence, I am not exposed to risks of not being covered in times of any eventualities.
It is very convenient to deal with them because they pick up payments and deliver policies right at your doorstep. Another plus factor is that they provide me a liaison officer who takes care of my car registration – no hassle, and no fuss.” — Ms. Josie Mallari-Caraos, Direct Link client for 10 years