More than a decade of leadership…
More than a decade of LEADERSHIP in direct car insurance
Direct Link, one of the most prominent innovations in the Philippine motorcar insurance sector, has now more than a decade of historic success under its belt since its introduction in 1998.
As the first direct-to-consumer car insurance, delivered by highly seasoned underwriters through modern call center facility, Direct Link brought into existence what can be considered the insurance mindset of the new and next
generation – the “do it yourself” mindset. This is the exact opposite of what used to be an insurance staple, the only way in insurance, the traditional thinking “my insurance needs through my agent or broker”.
The concept of Direct Link is undeniably instrumental to major transformations in both the market and competitive landscape of the Philippine insurance industry. One: the exclusion of middleman service led to more affordable car insurance — going direct for your car insurance could save you up to 40 percent in premium. Two: “do it yourself” car insurance translates to deeper and stronger insurance consciousness and education on a personal level compared to the spiel-type usually (yet understandably) sales-oriented pass-on insurance information obtained from a middleman.
And Third: Direct Link’s grand entry into the car insurance market, supported with highly creative advertising execution in some of the most innovative advertising channels at that time, not only created buzz for itself but also introduced insurance, in its generic sense, to the larger segment of the population who are new to the concept if not indifferent to it. Up to this time, Direct Link call center would get inquiries from people who learned about the brand from a 1998 ad, specifically the inescapable billboard along the South Luzon Expressway upon which a real / actual car, horribly wrecked, is hinged as if the car forcefully broke through the billboard.
For more than a decade today, the driving force behind Direct Link’s unchallenged leadership in direct car insurance has been the passion to serve and make a difference. At Direct Link, we believe that the most brilliant ideas are the less traveled ones; these ideas can be controversial, risky to take but life changing if delivered successfully. What we see ahead is a continuous journey towards more discoveries and innovations in car insurance that will enable a higher quality of life for the Filipino motorists, while contributing to the overall wellness of the Philippine non-life insurance industry.
